LOEWE Perfumes & Home Scents Floral Workshop
We celebrated the launch of LOEWE's perfume and home products collections with a magnificent event. At the delightful event held at Galerist, participants not only discovered LOEWE perfumes and home products, but also designed their own bouquets in a flower workshop dominated by green tones and aromatic plants, in keeping with the spirit of LOEWE.
The LOEWE brand, whose story began in 1846 in Madrid with Enrique Loewe Roessberg, a skilled leather craftsman in a small workshop, has been combining his passion for perfume with a different perspective to create unique designs since 1972.
The brand, which launched its Home Scents home products collection in 2020, has its most popular products, Tomato Leaves and Honeysuckle Candle, selling out quickly worldwide.
NEOBLOOM, the Turkish distributor of LOEWE, which offers its perfume and home products collections at BEYMEN, introduced these collections with a delightful launch event at GALERIST in Pera.
Participants first experienced the perfume and candle collection, and then, in a bouquet workshop where they created their own bouquets using flowers dominated by green tones and aromatic herbs, in keeping with the spirit of the collection.
Inspired by the LOEWE perfume and home products collection, we selected natural flowers such as baby allium, fig branches, asparagus, palm, and eucalyptus, reflecting the most beautiful aspects of nature during this season.
In the workshop, which was attended by Cansu Akın, Gizem Sarı Tekin, Ece Tuncel, Güneş Ekin Sarıtaş, Nilay Yalçınkaya, Zeynep Soylu, Gamze Biran, Duygu Özen and many other influencers, we first asked them to choose their flowers, and then we helped them design their arrangements according to their own dreams with the help of our team.
Some bouquets took on a round form with flowers taking center stage, while others resembled loosely arranged wildflower bouquets, with the greenery we used as a base taking center stage.
The white bouquet was finished by decorating it with wrapping paper and RIBBON's exclusive ribbons.
The bouquets, matching the LOEWE fragrances they chose, accompanied the photographs that captured the most memorable moments of the day.
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